New Spirit Group
About Us
New Spirit Group provides consulting services to dynamic companies in the premium branded consumer goods sector across Europe. We also target investments in branded companies in the small and mid-market sector.
We are particularly focused on turnarounds and opportunities to significantly boost brand value.
We invest our own capital alongside funds from private investors and we take a hands on approach post investment.
The founding partners have significant experience of managing companies through periods of change and development.
- We are well positioned to identify unique situations through a broad network of industry contacts.
- We help to improve value by facilitating, managing and implementing step changes that result in growth of sales and profitability.
We believe the current macro-economic malaise has created interesting opportunities:
- Where companies with solid fundamentals have an improved opportunity to outperform their weaker peers in the short/medium term.
- Where turnaround potential exists for companies with hidden value that lack the resources and vision to implement change.
- Where relatively attractive entry prices for investment can be found.
New Spirit Group was founded by John Hoffman and Chris Spira.
- The Partners have over 30 years experience of investment, management and advisory experience in the consumer goods sector.
- The Partners have successful track records of significant value creation during turnaround periods for small and mid-cap companies.
- Typical areas of focus are top-tier management, product and services extension and international expansion, costs rationalisation and business process efficiency, information systems changes, financial engineering, leveraging industry network.
- A high level of principal and advisory transaction experience provides strong execution capabilities to enter and exit chosen opportunities.